Venus Optics recently unveiled the Laowa Magic Shift Converter (MSC) for Sony Full Frame E-mount cameras. The Laowa Magic Shift Converter is a lens adapter built with a patented optics system, which expands the image circle of the ultra-wide angle lenses. The shift mechanism on the adapter takes advantage of the enlarged image circle and shifts the camera sensor along the axis. The MSC is specially designed for the Laowa 12mm f/2.8 Zero-D lens and it converts the lens into a 17mm f/4 Zero-D lens with +/- 10mm shift capability. It comes with a close-to-zero distortion feature. Additionally, the MSC comes with a 360° rotation structure which allows the user to shoot in both horizontal and portrait orientation. The lens structure includes 5 elements in 4 groups. Its dimensions are 69.6 x 44.1mm and weighs about 360g. The Laowa Magic Shift Converter's Canon variant is currently available on the official website of Venus Optics (http://www. venuslens.net/) and their authorized resellers. The shipment of its Nikon variant is expected in two months.
Nikon Corp. announced on August 3 the financial results for the first quarter ending on June 30, reporting that the total revenue for the period gained a 0.6% year-on-year to 170.3 billion yen, profit in operation declined 31.1% to 12.4 billion yen and net profit down 39.5% to 8.89 billion yen. In the Imaging Products segment, sales of mid-class cameras such as the D7500, a digital SLR camera released in June this year were firm, with unit sales increasing significantly in the U.S. Accordingly, the performance in revenue and operating profit exceeded the planned targets, but compared to the last year, a decease in revenue and operating profit was recorded due to a product mix change caused by the stagnant demand for the D5 and the D500. The company sold 720,000 units of interchangeable-lens cameras, 1.08 million units of interchangeable lenses and 770,000 compact digital cameras. The company said the unit sales of compact digital cameras declined but the average unit price rose about 30%.
A new telecom brand Kult, recently announced the launch of its newest smartphone - Beyond. This 4G- VoLTE enabled smartphone also offers multi-purpose fingerprint sensor and currently it is exclusively available on Amazon. It features a 5.2inch HD screen size and an HD IPS on-cell display. Beyond features a 13MP rear AF camera with Dual Tone LED flash and 13 MP front camera with Dual LED Flash. It runs on a 1.25 GHz quad-core 64 bit processor and offers the latest Android Nougat 7.0 OS. It comes with a 3GB RAM and 32GB ROM that is expandable up to additional 32GB (supports 3 Slots: 2 SIM both micro + 1 Micro SD). Kult Beyond is powered by a 3000mAh battery and is available for INR 6,999. Commenting on the launch, Hardip Singh, Executive Director of Optiemus Infracom said, “Today’s hyperconnected millennial demands high performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage.”