ASUS has established itself as one of the leading smartphone brands with the launch of ZenFone AR in the Indian markets. First showcased at CES (Consumer Electronics Show) 2017, ZenFone AR is the world's first Tango-enabled and Daydream-ready smartphone, with 8GB RAM. The new ZenFone features the ASUS TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking camera, and depth-sensing camera. The 8MP front camera of the phone features f/2.0 aperture. It runs on Android 7.0 (Nougat) with ASUS ZenUI 3.0. It is powered by Qualcomm Snapdragon 821 CPU, specially optimized for Tango and Daydream. The ZenFone AR has a 5.7-inch WQHD Super AMOLED display and 128GB internal memory. ZenFone AR comes with ASUS SonicMaster 3.0 technology, a five-magnet speaker driven by a powerful NXP smart amplifier. It comes with a premium Asus ZenEar S Headset. ZenFone AR is designed to provide high-quality AR and VR experiences. It also features the desktop-class Qualcomm Adreno 530 graphicsprocessing unit (GPU) to deliver supercharged graphics performance. The ZenFone AR is backed by a 3,300mAh battery pack. ASUS ZenFone AR priced at INR 49,999 will be available exclusively on Flipkart.
Seiko Epson Co. said it will market 12 new projector models for business and home use. The company has readied seven models for business use and five for home use. For the business use, all the models feature brightness range of 3,200lm to 3600lm, keeping high visibility even in a bright room, and resolution from SVGA to WUXGA. All the models are compact and lightweight – less than 3kg. The top of the line, model EB-U42 features full HD resolution (WUXGA 1920 x 1200) and brightness of 3600lm, carrying a suggested price tag of 132,000 yen. The most affordable model EB-S05 features 3200lm and SVGA (800 x 600) resolution, with suggested price of 44,980 yen. The company targets to sell 150,000 units a year. Epson has readied five models as home projectors in two high-quality lines with 2 models and one basic model. The high-quality lines come with the projector itself as a set, with a projector and screen. All the models feature brightness of up to 2500lm enabling viewing in a bright room. The basic model EB-W05 features WXGA (1280 x 800) resolution and 3300lm, selling under expected price of 64,980 yen. The high-quality models, the EH-TW5650 is equipped with a 1080p panel equivalent to full HD resolution, brightness of 2500lm and contrast ratio of 60,000:1. When using a media streaming device, it can be wirelessly connected with AV equipment. It will be available at an expected price of 129,980 yen (without a screen) and 135,980 yen (with a screen). The EH-TW650/TW650S features full HD resolution, brightness 3100lm and contrast of 15,000:1. Expected selling prices are 99,980 yen and 105,980 yen, respectively.
Sumitomo Chemical Co. has developed a new technology which can reduce production costs of large-format OLED panels to a great extent. The company has developed a new chemical pigment material for manufacturing OLED panels that targets to cut the production cost to half of the current deposition method. The company plans to enter quantity production by 2019 and sell to panel manufacturers in and outside Japan, expecting reduction of prices for OLED TVs to expand the market. The current deposition method requires expensive equipment and lots of the chemical pigment materials are wasted. The light-emitting elements of red, green and blue are supplied by Idemitsu Kosan Co. of Japan, Merck from Germany, and so on. The new printing method can reduce production costs because it requires less manufacturing processes than the deposition method but has a drawback of difficulty of coating light-emitting pigment evenly on the panel plate, which becomes more difficult when the panel sizes get larger. The new pigment that Sumitomo Chemical has developed is expected to reduce colouring of the light-emitting pigments on to the panel. Sumitomo Chemical said it has developed new manufacturing equipment for the printing method. To develop the new pigments, the company has cooperated with foreign panel makers and JOLED, which was established by integrating the OLED business division of Sony and Panasonic in 2015. JOLED plans to develop 21.6-inch display for medical use by using the new OELD panel produced in the printing method and market this autumn.