Ricoh India Ltd., announced the launch of its new digital SLR camera-PENTAX KP. The D-SLR features an APS-C sized CMOS image sensor, supported by approximately 24.32 megapixels and sensitivity ranging up to ISO 819200. It is equipped with a 5-axis shake-reduction system, an electronically controlled shutter unit for super-high-speed shooting at 1/24000 second and an optical viewfinder with nearly 100% field of view. The Pentax KP is dustproof, weather-resistant and can endure temperatures as low as -10°C. It can also capture high-resolution Full HD movie clips in the H-264 recording format. It is equipped with a 3.0-inch LCD monitor with a vertical tilt function, a Real-time Scene Analysis System and a High-speed 27-point autofocus system with the SAFOX 11 module. The PENTAX KP provides a range of customisation features, such as a grip replacement system to personalise the camera's grip to accommodate the photographer's shooting style or a mounted lens. RICOH Pentax KP is available on Ricoh India web store and at retails outlets at INR 88,584. Commenting at the launch, Yuki Uchida, VP and CMO, Ricoh India said, "Ricoh is persistent in its effort to leverage technology to design innovative products that improves the quality of life. The new D-SLR reflects our engineering expertise that weaves design, stateof-the-art features in a compact body that delivers the highest level of experience to customers. Photography enthusiasts will love the outstanding specifications and customizable features of the camera that can shoot great stills and video clips."
ASUS has established itself as one of the leading smartphone brands with the launch of ZenFone AR in the Indian markets. First showcased at CES (Consumer Electronics Show) 2017, ZenFone AR is the world's first Tango-enabled and Daydream-ready smartphone, with 8GB RAM. The new ZenFone features the ASUS TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking camera, and depth-sensing camera. The 8MP front camera of the phone features f/2.0 aperture. It runs on Android 7.0 (Nougat) with ASUS ZenUI 3.0. It is powered by Qualcomm Snapdragon 821 CPU, specially optimized for Tango and Daydream. The ZenFone AR has a 5.7-inch WQHD Super AMOLED display and 128GB internal memory. ZenFone AR comes with ASUS SonicMaster 3.0 technology, a five-magnet speaker driven by a powerful NXP smart amplifier. It comes with a premium Asus ZenEar S Headset. ZenFone AR is designed to provide high-quality AR and VR experiences. It also features the desktop-class Qualcomm Adreno 530 graphicsprocessing unit (GPU) to deliver supercharged graphics performance. The ZenFone AR is backed by a 3,300mAh battery pack. ASUS ZenFone AR priced at INR 49,999 will be available exclusively on Flipkart.
Sumitomo Chemical Co. has developed a new technology which can reduce production costs of large-format OLED panels to a great extent. The company has developed a new chemical pigment material for manufacturing OLED panels that targets to cut the production cost to half of the current deposition method. The company plans to enter quantity production by 2019 and sell to panel manufacturers in and outside Japan, expecting reduction of prices for OLED TVs to expand the market. The current deposition method requires expensive equipment and lots of the chemical pigment materials are wasted. The light-emitting elements of red, green and blue are supplied by Idemitsu Kosan Co. of Japan, Merck from Germany, and so on. The new printing method can reduce production costs because it requires less manufacturing processes than the deposition method but has a drawback of difficulty of coating light-emitting pigment evenly on the panel plate, which becomes more difficult when the panel sizes get larger. The new pigment that Sumitomo Chemical has developed is expected to reduce colouring of the light-emitting pigments on to the panel. Sumitomo Chemical said it has developed new manufacturing equipment for the printing method. To develop the new pigments, the company has cooperated with foreign panel makers and JOLED, which was established by integrating the OLED business division of Sony and Panasonic in 2015. JOLED plans to develop 21.6-inch display for medical use by using the new OELD panel produced in the printing method and market this autumn.