GoPro recently announced that the first shipment of the Fusion Pilot Cameras has been sent, exclusively to ten brands. The company has selected nine organizations and one travel vlogger to be the first to receive GoPro's spherical camera. This list includes Golden State Warriors, USA TODAY NETWORK, FOX Sports, AccuWeather, Digital Domain, Getty Images, Legend 3D Inc., Rapid VR, RYOT, and travel vlogger Louis Cole (FunForLouis). The company started accepting applications from content professionals in the month of April. GoPro received applications from numerous brands, agencies and talented content creators, seeking to be among the first to use GoPro's new 5.2K spherical camera as part of a pilot program. GoPro has initiated this programme to produce inspiring content that demonstrates the creative potential of Fusion. GoPro has selected its first ten pilot partners from a pool of more than 20,000 applicants. The application process for the GoPro Fusion Pilot Program remains open, and the company expects to add more pilot partners to the program in the coming year. A limited commercial release of Fusion is expected by the end of 2017. GoPro will provide the details on pricing and other technical specifications at Fusion's launch.
Shutterfly is known as one of the world’s largest online retailer and manufacturer, providing image publishing services. HP Inc. recently announced that it has signed a five-year deal with Shutterfly, who has named HP as its preferred digital press provider. Last year, around the same time, Shutterfly had acquired a first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far for HP Indigo. This five-year deal marks the biggest ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor. Shutterfly has announced that it will use its new fleet of digital presses to produce a range of high-quality, personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press will enable the production of these products through offset matching digital colour with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications. Sharing his thoughts on the coveted deal, President of Imaging & Printing Business, HP Inc - Enrique Lores said, “We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly”.
Venus Optics recently unveiled the Laowa Magic Shift Converter (MSC) for Sony Full Frame E-mount cameras. The Laowa Magic Shift Converter is a lens adapter built with a patented optics system, which expands the image circle of the ultra-wide angle lenses. The shift mechanism on the adapter takes advantage of the enlarged image circle and shifts the camera sensor along the axis. The MSC is specially designed for the Laowa 12mm f/2.8 Zero-D lens and it converts the lens into a 17mm f/4 Zero-D lens with +/- 10mm shift capability. It comes with a close-to-zero distortion feature. Additionally, the MSC comes with a 360° rotation structure which allows the user to shoot in both horizontal and portrait orientation. The lens structure includes 5 elements in 4 groups. Its dimensions are 69.6 x 44.1mm and weighs about 360g. The Laowa Magic Shift Converter's Canon variant is currently available on the official website of Venus Optics (http://www. venuslens.net/) and their authorized resellers. The shipment of its Nikon variant is expected in two months.