19th August is celebrated as World Photography Day every year. To add to the celebrations, ASUS announced the launch of its latest smartphone ZenFone Zoom S. With its slim and lightweight body, this new phone is specifically built for photography. It features dual 12MP cameras with 2.3X true optical zoom and 12X total zoom. Its SuperPixel camera provides a pixel size of 1.4 micron. It features the Sony IMX362 sensor and provides a large f/1.7 lens aperture. It also features a fouraxis Optical Image Stabilization (OIS) and three-axis Electronic Image Stabilization (EIS), RGB Colour-correction sensor for auto colour adjustments, 48MP Super Resolution mode that combines four native 12MP photos to create a single large image and 19 different capture modes. ASUS ZenFone Zoom S comes with a 5.5in Full HD 1920 x 1080 AMOLED display, along with 2.5D contoured Corning Gorilla Glass 5. It is powered by Qualcomm Snapdragon 625, 14nm Octa-core @ 2.0 GHz processor. This new ZenFone comes with a 5000mAh battery that can last up to 2 days. The new ASUS ZenFone Zoom S is launched online and will be available exclusively on Flipkart at INR 26,999.
Shari Academy launched LuXoculus 2017, to celebrate their Silver Jubilee, with its graduates of the Mastercraftsman Diploma course. The event was held at their brand new colaba premises. The LuXoculus 2017 was inaugurated by Kenichiro Hibi (Managing Director, Sony India Pvt. Ltd.), Hiroyuki Tokuno (Deputy General Manager, Sony India Pvt. Ltd.), Jayesh Mehta (President of AIPTIA), Chandrakant Shah (Hon. Secretary), Mukul Kashyap (Regional Sales Director Indian Subcontinent, Manfrotto), Kakubhai Kothari, Jai Shankar Sharma, Shari Senior faculty members and senior industry members. To add to the celebrations, Sony India announced 4 scholarships worth INR 7 lakhs to the top award winning students. Along with that companies like Zeiss, Manfrotto, Photoquip, Kingston and AIPTIA sponsored a combined reward for all the award winning students of over 14 lakhs (in cash and kind). On the occasion of its Silver Jubilee, Shari Academy formally announced the launch of a new course - Diploma in Digital Video Production, starting on from 14th September 2017.
Sony launches its new camera, the a9 in the Indian market. The a9 features a 24.2 MP Exmor RS image sensor, BIONZ X processor and front end LSI. The new camera offers high-speed, blackoutfree continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second and a maximum shutter speed of up to 1/32,000 second. It features 35mm full-frame stacked Exmor RS CMOS sensor which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. The sensitivity ranges from ISO 100-51200, expandable to ISO 50-204800. It is equipped with a 5-axis in-body image stabilization system with a 5.0 step shutter speed advantage. The a9 offers an Ethernet port (wired LAN terminal), that allows the user to conveniently transfer files to a specified FTP server at high speeds. It is powered by Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models and support of 4K (3840x2160p) video recording. Additionally, the camera can record Full HD at 120fps at up to 100Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking. Dimensions of the new a9 are 126.9 x 95.6 x 63.0mm and it weighs about 586g (body only) The a9 is available at all Sony centres and retails outlets for INR 329,990 (body only).