ASUS has established itself as one of the leading smartphone brands with the launch of ZenFone AR in the Indian markets. First showcased at CES (Consumer Electronics Show) 2017, ZenFone AR is the world's first Tango-enabled and Daydream-ready smartphone, with 8GB RAM. The new ZenFone features the ASUS TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking camera, and depth-sensing camera. The 8MP front camera of the phone features f/2.0 aperture. It runs on Android 7.0 (Nougat) with ASUS ZenUI 3.0. It is powered by Qualcomm Snapdragon 821 CPU, specially optimized for Tango and Daydream. The ZenFone AR has a 5.7-inch WQHD Super AMOLED display and 128GB internal memory. ZenFone AR comes with ASUS SonicMaster 3.0 technology, a five-magnet speaker driven by a powerful NXP smart amplifier. It comes with a premium Asus ZenEar S Headset. ZenFone AR is designed to provide high-quality AR and VR experiences. It also features the desktop-class Qualcomm Adreno 530 graphicsprocessing unit (GPU) to deliver supercharged graphics performance. The ZenFone AR is backed by a 3,300mAh battery pack. ASUS ZenFone AR priced at INR 49,999 will be available exclusively on Flipkart.
Sony launches its new camera, the a9 in the Indian market. The a9 features a 24.2 MP Exmor RS image sensor, BIONZ X processor and front end LSI. The new camera offers high-speed, blackoutfree continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second and a maximum shutter speed of up to 1/32,000 second. It features 35mm full-frame stacked Exmor RS CMOS sensor which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. The sensitivity ranges from ISO 100-51200, expandable to ISO 50-204800. It is equipped with a 5-axis in-body image stabilization system with a 5.0 step shutter speed advantage. The a9 offers an Ethernet port (wired LAN terminal), that allows the user to conveniently transfer files to a specified FTP server at high speeds. It is powered by Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models and support of 4K (3840x2160p) video recording. Additionally, the camera can record Full HD at 120fps at up to 100Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking. Dimensions of the new a9 are 126.9 x 95.6 x 63.0mm and it weighs about 586g (body only) The a9 is available at all Sony centres and retails outlets for INR 329,990 (body only).
Nikon Corp. announced on August 3 the financial results for the first quarter ending on June 30, reporting that the total revenue for the period gained a 0.6% year-on-year to 170.3 billion yen, profit in operation declined 31.1% to 12.4 billion yen and net profit down 39.5% to 8.89 billion yen. In the Imaging Products segment, sales of mid-class cameras such as the D7500, a digital SLR camera released in June this year were firm, with unit sales increasing significantly in the U.S. Accordingly, the performance in revenue and operating profit exceeded the planned targets, but compared to the last year, a decease in revenue and operating profit was recorded due to a product mix change caused by the stagnant demand for the D5 and the D500. The company sold 720,000 units of interchangeable-lens cameras, 1.08 million units of interchangeable lenses and 770,000 compact digital cameras. The company said the unit sales of compact digital cameras declined but the average unit price rose about 30%.