IDC Japan recently announced that in the first quarter, the sales of augmented reality and virtual reality headsets have increased by 70%. VR headset shipment rose 70% to 2.242 million units while AR devices gained 77% to 38,000 units. The market share of the companies are as follows: Samsung Electronics captured 22%, followed by Sony 19%, HTC from Taiwan 9%. While in the AR devices - Microsoft took 28%, Epson 19% and Intel 16%. In the Japanese market, Epson took 75% of total AR headset shipments and Sony 84% of VR devices' total units. IDC Japan forecasts that the sale of AR & VR headset in 2021 will grow 10x as compared to that in 2016, mainly due to rapid growth of VR terminals with reduced retail prices, focussed on consumer use. The company estimates that VR terminals will take up 73% of the VR and AR combined market. On the other hand, the IDC predicts that the AR sets will be used mainly by business sectors, such as the healthcare, manufacture and product design segments. The business-use AR devices took 68% of all AR shipments in 2016, which will be 83.3% in 2021. In the Japanese market, the combined shipments will be 1.05 million units in 2021 to grow nearly 9 times from about 120,000 units in 2016.
Samsung India launched the Samsung Galaxy On Max, a device which is equipped with a camera that specialises in low-light photography. Powered by a 2.39GHZ, 1.69GHz Octa-Core processor, the smartphone comes with a 3,300mAH battery and 4GB RAM. It has 32GB internal memory and a micro-SD slot (expandable up to 256GB). | Galaxy On Max features a 5.7" FHD display and metal uni-body | design.The Galaxy On Max comes with a 13MP (front and rear) camera and features its flagship f/1.7 aperture on the rear camera. The Social Camera Mode in the On Max allows users to click pictures with live stickers and filters that can be edited and shared instantly. The smartphone also features Samsung Pay Mini, a safe and secured payment system. The cost of Galaxy On Max is INR 16,900, and it is exclusively available on Flipkart in Black and Gold colour variants.
As an attempt to strengthen its customer relationship, Motorola recently inaugurated an experiential retail store ‘Moto Hub’ in India. With this move, Motorola will be able tp provide its customers with an opportunity to experience the full portfolio and purchase Motorola products under one roof. The first six Moto Hubs have been launched at the following locations: -Great India Place, NOIDA -Logix Mall, NOIDA -Shipra Mall, Indirapuram -Xperia Mall, Dombivali, Mumbai -Korum Mall, Thane, Mumbai -Viviana Mall, Thane, Mumbai By the end of this financial year, the company aims at opening 50 Moto Hubs across the top tier towns in India. Housing all the device that exclusively available online, these one-stop-shops will showcase a complete portfolio of Motorola devices,.This includes Motorola accessories like on-ear and in-ear headphones, moto shells, covers etc. The company also provides various inaugural offers where the buyers will get a free Motorola accessories on the purchase of Motorola E, C and G series. The company will also provide a discount of 50% on MODS on the purchase of Moto Z2 play, along with easy EMI options to choose from. Sharing his thoughts at the inaugural event, the Managing Director of Motorola Mobility India, Sudhin Mathur said, “At Motorola, we understand our consumers’ needs and focus on providing them meaningful mobile experiences. We believe with the launch of this new retail channel ‘Moto Hub’, we are giving the customers an opportunity to get access to the complete Motorola portfolio, our technology and devices, in an environment that is more open, fun and very uniquely Motorola.”