Sony launches its new camera, the a9 in the Indian market. The a9 features a 24.2 MP Exmor RS image sensor, BIONZ X processor and front end LSI. The new camera offers high-speed, blackoutfree continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second and a maximum shutter speed of up to 1/32,000 second. It features 35mm full-frame stacked Exmor RS CMOS sensor which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. The sensitivity ranges from ISO 100-51200, expandable to ISO 50-204800. It is equipped with a 5-axis in-body image stabilization system with a 5.0 step shutter speed advantage. The a9 offers an Ethernet port (wired LAN terminal), that allows the user to conveniently transfer files to a specified FTP server at high speeds. It is powered by Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models and support of 4K (3840x2160p) video recording. Additionally, the camera can record Full HD at 120fps at up to 100Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking. Dimensions of the new a9 are 126.9 x 95.6 x 63.0mm and it weighs about 586g (body only) The a9 is available at all Sony centres and retails outlets for INR 329,990 (body only).
Ricoh India Ltd., announced the launch of its new digital SLR camera-PENTAX KP. The D-SLR features an APS-C sized CMOS image sensor, supported by approximately 24.32 megapixels and sensitivity ranging up to ISO 819200. It is equipped with a 5-axis shake-reduction system, an electronically controlled shutter unit for super-high-speed shooting at 1/24000 second and an optical viewfinder with nearly 100% field of view. The Pentax KP is dustproof, weather-resistant and can endure temperatures as low as -10°C. It can also capture high-resolution Full HD movie clips in the H-264 recording format. It is equipped with a 3.0-inch LCD monitor with a vertical tilt function, a Real-time Scene Analysis System and a High-speed 27-point autofocus system with the SAFOX 11 module. The PENTAX KP provides a range of customisation features, such as a grip replacement system to personalise the camera's grip to accommodate the photographer's shooting style or a mounted lens. RICOH Pentax KP is available on Ricoh India web store and at retails outlets at INR 88,584. Commenting at the launch, Yuki Uchida, VP and CMO, Ricoh India said, "Ricoh is persistent in its effort to leverage technology to design innovative products that improves the quality of life. The new D-SLR reflects our engineering expertise that weaves design, stateof-the-art features in a compact body that delivers the highest level of experience to customers. Photography enthusiasts will love the outstanding specifications and customizable features of the camera that can shoot great stills and video clips."
ASUS has established itself as one of the leading smartphone brands with the launch of ZenFone AR in the Indian markets. First showcased at CES (Consumer Electronics Show) 2017, ZenFone AR is the world's first Tango-enabled and Daydream-ready smartphone, with 8GB RAM. The new ZenFone features the ASUS TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking camera, and depth-sensing camera. The 8MP front camera of the phone features f/2.0 aperture. It runs on Android 7.0 (Nougat) with ASUS ZenUI 3.0. It is powered by Qualcomm Snapdragon 821 CPU, specially optimized for Tango and Daydream. The ZenFone AR has a 5.7-inch WQHD Super AMOLED display and 128GB internal memory. ZenFone AR comes with ASUS SonicMaster 3.0 technology, a five-magnet speaker driven by a powerful NXP smart amplifier. It comes with a premium Asus ZenEar S Headset. ZenFone AR is designed to provide high-quality AR and VR experiences. It also features the desktop-class Qualcomm Adreno 530 graphicsprocessing unit (GPU) to deliver supercharged graphics performance. The ZenFone AR is backed by a 3,300mAh battery pack. ASUS ZenFone AR priced at INR 49,999 will be available exclusively on Flipkart.