Venus Optics recently unveiled the Laowa Magic Shift Converter (MSC) for Sony Full Frame E-mount cameras. The Laowa Magic Shift Converter is a lens adapter built with a patented optics system, which expands the image circle of the ultra-wide angle lenses. The shift mechanism on the adapter takes advantage of the enlarged image circle and shifts the camera sensor along the axis. The MSC is specially designed for the Laowa 12mm f/2.8 Zero-D lens and it converts the lens into a 17mm f/4 Zero-D lens with +/- 10mm shift capability. It comes with a close-to-zero distortion feature. Additionally, the MSC comes with a 360° rotation structure which allows the user to shoot in both horizontal and portrait orientation. The lens structure includes 5 elements in 4 groups. Its dimensions are 69.6 x 44.1mm and weighs about 360g. The Laowa Magic Shift Converter's Canon variant is currently available on the official website of Venus Optics (http://www. venuslens.net/) and their authorized resellers. The shipment of its Nikon variant is expected in two months.
Shutterfly is known as one of the world’s largest online retailer and manufacturer, providing image publishing services. HP Inc. recently announced that it has signed a five-year deal with Shutterfly, who has named HP as its preferred digital press provider. Last year, around the same time, Shutterfly had acquired a first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far for HP Indigo. This five-year deal marks the biggest ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor. Shutterfly has announced that it will use its new fleet of digital presses to produce a range of high-quality, personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press will enable the production of these products through offset matching digital colour with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications. Sharing his thoughts on the coveted deal, President of Imaging & Printing Business, HP Inc - Enrique Lores said, “We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly”.
19th August is celebrated as World Photography Day every year. To add to the celebrations, ASUS announced the launch of its latest smartphone ZenFone Zoom S. With its slim and lightweight body, this new phone is specifically built for photography. It features dual 12MP cameras with 2.3X true optical zoom and 12X total zoom. Its SuperPixel camera provides a pixel size of 1.4 micron. It features the Sony IMX362 sensor and provides a large f/1.7 lens aperture. It also features a fouraxis Optical Image Stabilization (OIS) and three-axis Electronic Image Stabilization (EIS), RGB Colour-correction sensor for auto colour adjustments, 48MP Super Resolution mode that combines four native 12MP photos to create a single large image and 19 different capture modes. ASUS ZenFone Zoom S comes with a 5.5in Full HD 1920 x 1080 AMOLED display, along with 2.5D contoured Corning Gorilla Glass 5. It is powered by Qualcomm Snapdragon 625, 14nm Octa-core @ 2.0 GHz processor. This new ZenFone comes with a 5000mAh battery that can last up to 2 days. The new ASUS ZenFone Zoom S is launched online and will be available exclusively on Flipkart at INR 26,999.