Venus Optics recently unveiled the Laowa Magic Shift Converter (MSC) for Sony Full Frame E-mount cameras. The Laowa Magic Shift Converter is a lens adapter built with a patented optics system, which expands the image circle of the ultra-wide angle lenses. The shift mechanism on the adapter takes advantage of the enlarged image circle and shifts the camera sensor along the axis. The MSC is specially designed for the Laowa 12mm f/2.8 Zero-D lens and it converts the lens into a 17mm f/4 Zero-D lens with +/- 10mm shift capability. It comes with a close-to-zero distortion feature. Additionally, the MSC comes with a 360° rotation structure which allows the user to shoot in both horizontal and portrait orientation. The lens structure includes 5 elements in 4 groups. Its dimensions are 69.6 x 44.1mm and weighs about 360g. The Laowa Magic Shift Converter's Canon variant is currently available on the official website of Venus Optics (http://www. venuslens.net/) and their authorized resellers. The shipment of its Nikon variant is expected in two months.
ASUS has established itself as one of the leading smartphone brands with the launch of ZenFone AR in the Indian markets. First showcased at CES (Consumer Electronics Show) 2017, ZenFone AR is the world's first Tango-enabled and Daydream-ready smartphone, with 8GB RAM. The new ZenFone features the ASUS TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking camera, and depth-sensing camera. The 8MP front camera of the phone features f/2.0 aperture. It runs on Android 7.0 (Nougat) with ASUS ZenUI 3.0. It is powered by Qualcomm Snapdragon 821 CPU, specially optimized for Tango and Daydream. The ZenFone AR has a 5.7-inch WQHD Super AMOLED display and 128GB internal memory. ZenFone AR comes with ASUS SonicMaster 3.0 technology, a five-magnet speaker driven by a powerful NXP smart amplifier. It comes with a premium Asus ZenEar S Headset. ZenFone AR is designed to provide high-quality AR and VR experiences. It also features the desktop-class Qualcomm Adreno 530 graphicsprocessing unit (GPU) to deliver supercharged graphics performance. The ZenFone AR is backed by a 3,300mAh battery pack. ASUS ZenFone AR priced at INR 49,999 will be available exclusively on Flipkart.
A new telecom brand Kult, recently announced the launch of its newest smartphone - Beyond. This 4G- VoLTE enabled smartphone also offers multi-purpose fingerprint sensor and currently it is exclusively available on Amazon. It features a 5.2inch HD screen size and an HD IPS on-cell display. Beyond features a 13MP rear AF camera with Dual Tone LED flash and 13 MP front camera with Dual LED Flash. It runs on a 1.25 GHz quad-core 64 bit processor and offers the latest Android Nougat 7.0 OS. It comes with a 3GB RAM and 32GB ROM that is expandable up to additional 32GB (supports 3 Slots: 2 SIM both micro + 1 Micro SD). Kult Beyond is powered by a 3000mAh battery and is available for INR 6,999. Commenting on the launch, Hardip Singh, Executive Director of Optiemus Infracom said, “Today’s hyperconnected millennial demands high performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage.”