Venus Optics recently announced the launch of Laowa 15mm f/2 FE Zero-D for Sony Full Frame E-mount cameras. Currently the widest f/2 rectilinear lens in the market, it is an ultra-wide & ultra-fast prime lens which covers both 35mm full-frame & APS-C sensors. Weighing around 500g (~1.1 pounds), the lens is 8 cm long and comprises of 12 elements in 9 groups with 2 pcs of aspherical elements and 3 pcs of Extralow dispersion elements. It provides an extreme 110° angle of view and ultrafast f/2 aperture. The lens provides a super close focussing distance of 15cm and is specially designed to remove the optical distortion commonly exist in wide angle lenses at infinity focus. The new Laowa 15mm f/2 FE Zero-D is currently available to pre-order in the official website of Venus Optics (http://www.venuslens.net/) and their authorized resellers at an approximate retail price of USD 849.
India’s first online digital platform ‘Pixlent.com’ was launched on the occasion of World Photography Day in Pune by landscape & fine art photography expert, Lalit Deshmukh at Sumant Moolgaokar Auditorium. Pixlent.com is conceptualised and designed by Dr. Yashodhan Joshi. In the inaugural speech he said, “The main motive behind this concept is to develop the skills behind the lens and to bring aspiring photographers and passionate photography experts together for the sole purpose of professional photo reviews and critiquing”. The first segment of the launching event had a group discussion amongst Pixlent experts who are also some of the best names in photography. It was moderated by Prashant Desai. The topics for the discussion were: What goes into taking a good shot and how to give your photo the extra edge. The experts also shared their stories and talked on the journey of Film Photography to Digital Photography. The second segment of the program contained Live Photo Critiquing On Pixlent.com by Lalit Deshmukh and fashion and glamour photographer Sameer Belvalkar. Experts also answered the questions asked by the audience. The program ended with the vote of thanks given by Sameer Belvalkar. The show was hosted by Tejashri Dharane.
Shutterfly is known as one of the world’s largest online retailer and manufacturer, providing image publishing services. HP Inc. recently announced that it has signed a five-year deal with Shutterfly, who has named HP as its preferred digital press provider. Last year, around the same time, Shutterfly had acquired a first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far for HP Indigo. This five-year deal marks the biggest ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor. Shutterfly has announced that it will use its new fleet of digital presses to produce a range of high-quality, personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press will enable the production of these products through offset matching digital colour with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications. Sharing his thoughts on the coveted deal, President of Imaging & Printing Business, HP Inc - Enrique Lores said, “We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly”.