GoPro recently announced that the first shipment of the Fusion Pilot Cameras has been sent, exclusively to ten brands. The company has selected nine organizations and one travel vlogger to be the first to receive GoPro's spherical camera. This list includes Golden State Warriors, USA TODAY NETWORK, FOX Sports, AccuWeather, Digital Domain, Getty Images, Legend 3D Inc., Rapid VR, RYOT, and travel vlogger Louis Cole (FunForLouis). The company started accepting applications from content professionals in the month of April. GoPro received applications from numerous brands, agencies and talented content creators, seeking to be among the first to use GoPro's new 5.2K spherical camera as part of a pilot program. GoPro has initiated this programme to produce inspiring content that demonstrates the creative potential of Fusion. GoPro has selected its first ten pilot partners from a pool of more than 20,000 applicants. The application process for the GoPro Fusion Pilot Program remains open, and the company expects to add more pilot partners to the program in the coming year. A limited commercial release of Fusion is expected by the end of 2017. GoPro will provide the details on pricing and other technical specifications at Fusion's launch.
Ricoh India Ltd., announced the launch of its new digital SLR camera-PENTAX KP. The D-SLR features an APS-C sized CMOS image sensor, supported by approximately 24.32 megapixels and sensitivity ranging up to ISO 819200. It is equipped with a 5-axis shake-reduction system, an electronically controlled shutter unit for super-high-speed shooting at 1/24000 second and an optical viewfinder with nearly 100% field of view. The Pentax KP is dustproof, weather-resistant and can endure temperatures as low as -10°C. It can also capture high-resolution Full HD movie clips in the H-264 recording format. It is equipped with a 3.0-inch LCD monitor with a vertical tilt function, a Real-time Scene Analysis System and a High-speed 27-point autofocus system with the SAFOX 11 module. The PENTAX KP provides a range of customisation features, such as a grip replacement system to personalise the camera's grip to accommodate the photographer's shooting style or a mounted lens. RICOH Pentax KP is available on Ricoh India web store and at retails outlets at INR 88,584. Commenting at the launch, Yuki Uchida, VP and CMO, Ricoh India said, "Ricoh is persistent in its effort to leverage technology to design innovative products that improves the quality of life. The new D-SLR reflects our engineering expertise that weaves design, stateof-the-art features in a compact body that delivers the highest level of experience to customers. Photography enthusiasts will love the outstanding specifications and customizable features of the camera that can shoot great stills and video clips."
As an attempt to strengthen its customer relationship, Motorola recently inaugurated an experiential retail store ‘Moto Hub’ in India. With this move, Motorola will be able tp provide its customers with an opportunity to experience the full portfolio and purchase Motorola products under one roof. The first six Moto Hubs have been launched at the following locations: -Great India Place, NOIDA -Logix Mall, NOIDA -Shipra Mall, Indirapuram -Xperia Mall, Dombivali, Mumbai -Korum Mall, Thane, Mumbai -Viviana Mall, Thane, Mumbai By the end of this financial year, the company aims at opening 50 Moto Hubs across the top tier towns in India. Housing all the device that exclusively available online, these one-stop-shops will showcase a complete portfolio of Motorola devices,.This includes Motorola accessories like on-ear and in-ear headphones, moto shells, covers etc. The company also provides various inaugural offers where the buyers will get a free Motorola accessories on the purchase of Motorola E, C and G series. The company will also provide a discount of 50% on MODS on the purchase of Moto Z2 play, along with easy EMI options to choose from. Sharing his thoughts at the inaugural event, the Managing Director of Motorola Mobility India, Sudhin Mathur said, “At Motorola, we understand our consumers’ needs and focus on providing them meaningful mobile experiences. We believe with the launch of this new retail channel ‘Moto Hub’, we are giving the customers an opportunity to get access to the complete Motorola portfolio, our technology and devices, in an environment that is more open, fun and very uniquely Motorola.”